You Content With Your Web Articles? 5 Ways to Dominate
Your Niche With Copy that Rocks
Dina M. Giolitto
articles - they're immensely popular these days, for the
simple reason that you can broadcast your name and URL
all over the web with them. Trouble is, everybody's doing
it... and that means major competition in ALL categories!
So the question is: How will you keep your reader focused
on YOUR article and not the other guy's? Read on for Killer
Article-Writing Secrets that Will Bump You Up on the Popularity
Write Power Headlines.
of these sounds better: "5 Ways to Create Better
Web Articles," or "5 Ways to Dominate Your Niche
with Articles that Rock"? Your headlines MUST pop
off the page, and that means slipping those dynamic power
words in whenever you can. And don't forget the search
engines. Give the Google Monster something to snack on:
popularly searched keyword terms in the first three words
of your article's headline. You can find related keyword
search terms right here:
Make it Meaty.
how peeved you were last time you clicked that article
with the awesome headline only to start reading and find
out that the author had virtually NOTHING to say? What
makes an article 'meaty'? Specifics as opposed to generalizations.
You MUST think details. Instead of saying "Download
a free web editor," direct the reader to a specific
website: "Download a free web editor at http://nvu.com."
Talk it Through.
something that so many new authors forget: in your article,
you want to have a conversation with your reader. That
means natural emphatic pauses, strong pacing... and yes,
even permission to use colloquial speech! (Did you notice
that pacing, by the way? How'd she do that?) You're allowed
and even encouraged to have fun while writing. Your best
bet: pretend you're writing an email to a friend, and
then let the story flow.
Add Those Keywords.
are keywords? Popularly searched terms that web surfers
use to look up information in the search engines. You
can find out what folks are hunting for by going to that
Overture tool we talked about earlier, which is here:
Plug in your category and sprinkle the resulting phrases
throughout your article. Use keywords liberally in your
headline and first paragraph!
Give Away Freebies.
your favorite tools and web resources (notice I did that
here) with your readers, and see how fast you become one
of the top authors in your niche. People LOVE free stuff...
and if you don't share, some other guru will.
2005 Dina Giolitto. All rights reserved.
YOU Content With Your Content? Get Top Secret Marketing
Tips from the Web's Biggest Gurus and Expert Authors on
Annual Web Content Awareness Day on FEBRUARY 9, 2006.
Giolitto is a copywriting consultant and ghostwriter
with over 10 years of experience writing corporate print
materials and web content. Trust her with your next e-book,
article series or web project, and make a lasting impression
on your audience of information-hungry prospects. Visit
for more details.
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