Hilton or Hilton in Paris - Keyword Research with Pitfalls
you search a keyword tool to find the most useful keywords
for your website you have to know exactly what is behind
the high frequency of a specific keyword.
years ago I was investigating important keywords linked
to Paris (in Europe - the city of cities): To my surprise
there was a very high demand on something I understood
as Hilton hotels in Paris because 'paris hilton' had an
astonishing high score among other keywords about Paris.
As you already know it was my limited knowledge of one
of the greatest female celebrities of our time, Paris
Hilton, that was behind my serious mistake.
a Google search 'paris hilton' will bring you a lot of
websites about this attractive celebrity Paris Hilton:
informative websites, video websites, fan websites and
the other hand 'hilton paris' will bring you - among to
other websites to the 'official' Hilton Hotels website
of Paris at http://www.hilton.com
The connection of celebrity Paris Hilton to Hilton hotels
isn't only an aspect of my limited orientation towards
young ladies. As can be read in the Wikipedia at http://en.wikipedia.org/wiki/Paris_Hilton
Paris Hilton is a part of the Hilton dynasty and an heiress
to the Hilton Hotel fortune.
celebrity that often top the keyword lists is Britney
Spears but as I haven't had a need for keyword search
about 'spears' for my website of A-Z Fotos I haven't run
into any mistakes with that name!
keyword research is a very important help for any webmaster
or writer to make use of the most relevant keywords and
terms to help visitors find, what they need. As the search
habits of people goes more and more in the direction of
using more words in one search the best combination of
keywords becomes more and more complicated to reveal and
implement. The free lists of popular keywords and phrases
are a quick beginning and easy to supplement with the
facility of http://inventory.overture.com/d/searchinventory/suggestion/
of the best tools to help you find what people are searching
for and how they combine the words are the new keyword
tool of Google linked to the use of Adwords for ad campaigns,
but available for us all. An interesting function is the
possibility to see the seasonality of certain keywords.
Try for example to search for 'easter' and choose to display
the data: 'global search volume trends'. You will find
that easter is more or less only searched for in March
during the last year.
publishers of ezines keywords are also very useful for
fulfilling the interest of the readers, as Chris Knight
from Email Universe explains in this article: http://emailuniverse.com/ezine-tips/?Ezine-Content-Sources-To-Help-Make-Choosing-Your-Next-Email-Newsletter-Topic-a-Breeeeeze!&id=1340
keyword tools and several others are your friends in finding
your opportunities. But be aware of a lot of pitfalls
linked to names of persons, of music bands and of songs
etc as they often are very misleading related to a concrete
content of your website.
Breiting is the owner of A-Z
Fotos at http://www.azFotos.com
and the editor of Stock
Photo News at http://www.StockPhotoNews.com
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