LAYOUT WITH ONE PICTURE
Soren Breiting, ALLeMarketingTips.com
to get the most out of using just a single picture
(photo or art) on a page? The page can be a page in a
magazine, a book, a folder /announcement or a web page.
just one photo or picture may be seen as a challenge.
But the difference and impression between using no pictures
and a single picture is much bigger than the difference
between one picture and several pictures on a page,
whatever printed material or online webpage.
sublime layout with pictures has nothing
to do with the
number of pictures but how they are used.
inspired for your desktop publishing and web page layout
by the following ideas and tips.
A full page picture on the left page
A full page picture on the left page in a magazine,
folder or book is a simple and functional layout.
If possible choose a picture that directs the attention
towards the text at the right page and be careful to select
a really appealing picture of good technical quality.
A picture as a whole page background
A picture as a background on a printed page can look
The real challenge is to find a picture that fits with
text on parts of it. The part of the picture that is
covered by text shouldn't have any structure and the color
mustn't be aggressive. A thin blue sky will often be a
choice if it matches the message.
The effect will be improved if a few small white clouds
hang around but do not let them interfere with the text.
Do not compromise with these aspects of interference
between structures in the picture and the text.
If the text is partly on an uneven background many potential
readers will avoid it or get a lower level of retention.
pictures on commercial websites have dropped
dramatically due to this effect.
One big picture on a page
The classic layout with a combination of text and a large
picture on a page is a functional but quite boring layout.
The surface of the page covered by the picture might
be a half of the page on the top, or at the bottom or
vertical picture to one of the sides.
Putting the picture in the centre of the page with
the text waved around may look much more attractive.
One small picture on the page
A small picture or especially a very small picture alone
on a page should be treated with great care.
Not to say that any picture wouldn't help with the look
and feel. But the point is that just one small picture
may add a lot of attraction to a text page if used wisely.
Because of its small size the picture should have
- a simple object and message.
- If it is in black and white it is even more important.
- a few and strong colors, mostly one color is fine.
Red and yellow can be fine as an 'accent'
but may also be too aggressive.
Clear blue or green may be excellent too.
The interaction between the font and the picture
Be careful with the choice of font for the text, if you
any influence on that. Especially how the title looks
with the chosen font and how it interact with the
picture is important.
Where to get the pictures
You can find hundreds of thousands of professional stock
photos including royalty-free photos at picture agencies
AgeFotoStock.com and Alamy.com that have a good reputation.
small sized pictures the price is very modest in
you have a very slim budget and you are not too ambitious
with your products you will find cheap photos too, by
searching for "stock photos" or fotos in Google.
the following article.
In conclusion for sublime layout with pictures
To include just one picture on a printed page or a web
will enhance the layout of the page considerably.
You might even be able to produce a sublime layout with
your desktop publishing. Your goal should be to hit the
interaction between the photo and the arrangement of the
article is wirtten by Soren Breiting,
. Soren is also the editor of the ezine Stock
Photo News (http://www.StockPhotoNews.com)
- The first Modern eZine combining Stock Photography and
Marketing and the owner of A-Z Fotos: http://www.azFOTOS.com.
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